First off, you’re not the only one asking this question. As you can see from the screenshot below, there are more than 1 million potential answers to your question “do you need a website”:
To give you a short answer: YES.
Now you may be thinking anything along the lines of: “But I don’t know how to”, or “I know how to but I just don’t have time”, or even “I don’t need one because my clients know how to reach me already”.
Let’s put away the “buts” for now and hear me out. These 3 reasons are why 92% of small businesses who don’t yet have one are building one before the end of 2018.
1. BUILDS TRUST
The core function of any business is to conduct an exchange: an exchange of goods or services money. In any case, you as the business will be providing the customer with goods or services. But in today’s competitive environment, there are plenty of options for the customer to choose from. So who do they choose? Of course, the most trustworthy brand. Since 81% of customers conduct research online before buying, how your website is designed will be your visitors’ first impression of you – make it count.
2. WORKS FOR YOU 24/7
Let’s imagine you own a store that sells nutritional products and supplements. You wake up early in the morning to get coffee and start your daily commute to your store and open up shop. 8 busy hours have passed while educating and serving your customers. You pat yourself on the back for another successful day and lock the doors and begin your commute back home. You’re tired by now so you’re looking forward to recoup, rest and relax. What if you were still able to sell your products and generate revenue in the time you’re enjoying dinner, spending time with your friends & family, and even while you’re asleep? And this is exactly why E-Commerce sales have reached a record high of $2.3 trillion worldwide
3. EXTEND YOUR REACH
Your current client base is your primary source of business at this moment. Will you have the same customers tomorrow? Next Week? Next Month? It’s a necessity for successful business owners to always plan ahead. One simple way to continually grow and expand your clientele is through connecting your website to Social Media, as there are 2.8 billion registered users today. Using any form of Social Media can be an engaging way to reach out to your past, current, and future customers: Have a new promotion? Promote it to your followers. Hosting an event? Share the registration link hosted on your website. The possibilities are endless.